Big Dada are getting ready to drop their next bomb on the planet in the form of the incredibly versatile, not to mention, errr, ludicrously modest, Kail (real name William Thedford). Hailing from Compton, an area synonymous with producing groundbreaking hip-hop, this South Central MC attempts to take us on a lyrical journey through LA, or ‘Tinseltown’ as he prefers, introducing us to his numerous personas along the way, as both contestants on the gameshow ‘Hollywood Squares’ and the characters residing in his quirky LA caricature.

Despite Kail’s apparent ’shyness’, Gavin Leversuch managed to speak to this talented young wordsmith to find out the deal on his new album, ‘True Hollywood Squares’, before it hits the shelves on 21st April.

On your new LP ‘True Hollywood Squares’, you adopt the concept album approach of an imaginary game show, what was the thinking behind this?

“I wanted to give light to the real characters that compose the glam and grime that is Hollywood. These are the ‘stars’ prevalent in every corner of Tinseltown culture. The idea to incorporate the show ‘Hollywood Squares’ into the concept of this project just came to me in a moment of alcoholic clarity. Every album should be a concept album. Without a concept your shit is inherently lacking.”

Do you think the art of crafting an album is dying in light of the increasing disposability of music in the digital age? Is ‘True Hollywood Squares’ an attempt to counter this?

“The art is dying, but that’s the beauty part. This makes the true craftsmen a lot more distinct. I can do any of that shit. True Hollywood Squares isn’t even the best example of how seasoned I am as an artist, but I still managed to up the stakes. I didn’t intentionally intend to counter the digital age of music; I support it. The point is that I can gear up a project meant to cater to either side just based on how I’m feeling that week. I should be doing what I do. I’m great at this.”

You play a variety of characters throughout the album with completely different personas. Which was your favourite role to play?

“It was all fun to do, but I’m a big fan of Billy Balcone, like “They may talk a lot of shit, but they’ll do not a thing, now the Goomba’s the King-badda boom badda bing.” I love that ignorant ass Guido shit. I’m such a Valentino Assassin.”

Is role-playing something of a trademark in your music, or was it just something you adopted for this album?

“I’m just into role-playing, in general. That didn’t stem from this project. Women got me into role-playing. I like being the hostage. There ain’t no safety word.”